Last updated: January 15, 2025
This Cookie Policy explains what cookies are, how Mercately, Inc. ("Mercately," "we," "us," or "our") uses cookies and similar tracking technologies on our website at mercateliy.com (the "Site") and our e-commerce marketing platform (the "Platform"), and how you can control your cookie preferences. This policy should be read alongside our Privacy Policy, which provides additional context about our overall data practices.
By clicking "Accept All" on our cookie consent banner, you consent to our use of non-essential cookies as described in this policy. You can change your preferences at any time using the methods described in Section 5.
Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website or use an online service. They are created by the website's server and sent to your browser, which stores them and sends them back to the server with each subsequent request. Cookies allow websites to remember your actions and preferences over time — such as your login status, language settings, and items in a shopping cart — so you do not have to re-enter this information every time you visit the site or navigate between pages.
Cookies are used for a wide range of purposes in modern web services. Some cookies are essential for websites to function at all — without them, you would not be able to log in, maintain a session, or use interactive features. Others are used to improve your experience, analyze how you use the site, or deliver advertising that is relevant to your interests. Understanding what cookies are and how they work helps you make informed choices about your privacy preferences.
In addition to traditional cookies, we also use related technologies that function similarly or serve similar purposes:
We categorize the cookies we use into four types based on their purpose. You can control non-essential cookie categories through our consent banner.
These cookies are essential for the Site and Platform to function correctly. They enable core features such as secure login, session management, shopping cart functionality, and form submission. Without these cookies, the services you have requested cannot be provided. Because these cookies are essential to the operation of the Site, they cannot be disabled through our cookie consent mechanism.
Examples of strictly necessary cookies we use:
These cookies collect anonymous information about how visitors use our Site and Platform — which pages are most visited, how long visitors spend on each page, where visitors come from, and what errors occur. This information is aggregated and anonymized; it does not identify individual users. We use this data to improve the design, content, and performance of the Site and Platform.
Analytics cookies we use include:
Functional cookies allow the Site and Platform to remember choices you make and provide enhanced, personalized features. These cookies may be set by us or by third-party service providers whose services we have added to our pages. Disabling functional cookies may result in the loss of certain personalization features.
Functional cookies we use include:
Marketing cookies are used to deliver advertisements that are relevant to you and your interests, both on our Site and on third-party websites. They also allow us to measure the effectiveness of our advertising campaigns by tracking conversions — when someone who clicked our ad subsequently completes a desired action, such as creating an account or scheduling a demo.
Marketing cookies we use include:
Some cookies on our Site are set by third-party service providers whose services appear on our pages. These third parties may set their own cookies independently of our instructions and subject to their own privacy and cookie policies. We do not control the cookies set by third parties, and they may have different data retention and usage practices than those described in this policy.
The primary third parties that may set cookies on our Site are:
We encourage you to review the privacy and cookie policies of these third parties to understand how they use data collected through cookies on our Site. Links to their privacy policies are available on each company's website.
Cookies can be either session cookies or persistent cookies:
The specific duration of each cookie we use is noted in the descriptions in Section 2 above. Durations may vary based on regulatory requirements, technical necessity, and updates to our cookie practices.
When you first visit our Site, you will see a cookie consent banner at the bottom of the page. You can click "Accept All" to consent to all cookies, or "Manage Preferences" to review and selectively enable or disable non-essential cookie categories. Strictly necessary cookies cannot be disabled as they are required for the Site to function. Your preference is stored in your browser's localStorage and respected on all subsequent visits until you clear it or change your preference.
All modern web browsers allow you to view, manage, and delete cookies through the browser settings menu. You can configure your browser to block all cookies, block only third-party cookies, notify you before a cookie is set, or delete all cookies when you close your browser. Please note that blocking or deleting certain cookies — particularly strictly necessary and functional cookies — may prevent some features of the Site and Platform from working correctly.
Instructions for managing cookies in common browsers:
In addition to browser settings, you can use the following tools to opt out of specific types of cookies:
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Because there is currently no universally accepted standard for interpreting DNT signals, our Site does not currently respond to DNT browser signals. We will update this policy if industry-standard DNT practices emerge that we choose to adopt.
In addition to the cookies described above that apply to our marketing website, the Mercately Platform (the application available to paying customers) uses its own set of cookies for functional and security purposes. These platform-specific cookies are all strictly necessary for the Platform to operate and cannot be disabled by users. They include session authentication tokens, CSRF protection tokens, user preference storage, and feature flag management cookies.
If you are a Mercately customer building marketing campaigns for your own e-commerce store using our Platform, note that our tracking pixels and analytics scripts — which you embed on your own store to enable Mercately's behavioral data collection — operate subject to your own cookie policy and consent obligations to your end customers. You are responsible for ensuring that your use of Mercately's tracking technologies on your store complies with all applicable laws and regulations, including obtaining appropriate consent from your end customers.
We may update this Cookie Policy from time to time as we add, remove, or modify the cookies and tracking technologies we use, or as regulatory requirements evolve. When we make material changes to this policy, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or through a notice on our Site.
We encourage you to check this page periodically to stay informed about our use of cookies. Your continued use of the Site after any changes to this policy constitutes your acceptance of the updated policy.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
For questions about our broader data practices, please also review our Privacy Policy. For questions about the legal terms governing your use of our Services, please see our Terms of Service.